Landing pages are the main source of generating sales and increasing the growth of the business. Affiliate marketers generate landing pages to increase the lead for the company. In this article, we will learn how to build a high converting landing page.
What is a Landing Page?
You can probably have high landing page conversion rates by making your landing pages attractive for a better user experience.
Types of Landing Page
You can set up a high converting landing page for almost every purpose, such as selling a good or service, promoting a new product, inviting the public for webinars, and announcing new offers and discounts.
Some types of landing pages to help you fulfill all these purposes are mentioned below:
Publishers and marketers build lead pages to generate leads. These lead pages contain a form that a user needs to fill out with personal information, especially his email address. The primary purpose is to convert the visitors into potential consumers by sending them promotional emails.
Sales pages are basically for those websites or businesses that want to convince the viewers to buy their goods and services. These pages are primarily for e-commerce, retail websites, software verticals, subscriptions. A sales page can help you explain your goods and services to the visitors and persuade them to buy those goods and services.
Squeeze pages is another type of landing page where the web publisher asks for the email address in exchange for a little information from the visitor. The visitor is automatically counted as a newsletter subscriber.
Event Landing Pages
It is also a form of landing page used to obtain information to register a person for an event, seminar, or webinar.
App Landing Pages
App landing pages are used to promote your mobile application. Through App landing pages, you can describe your app to potential consumers and convince them to download those apps.
Need of Landing Pages
All business and companies have their reasons for creating a landing page. But the only reason to build a landing page is to attain the business’s goals. These goals can be used to grow the company, make new consumers, promote goods and services, promote unique offers, make huge revenue, etc.
Benefits of using Landing Pages
The seven best benefits of using landing pages are below:
- Landing pages can help you to increase your email listing.
- You can increase your conversion rate through a landing page.
- You can build the best first impression for your viewer through good landing pages. Building a good impression on the visitor can convince them to stay connected with the business for a long time.
- The right technique of using a landing page can improve your brand awareness.
- The landing page helps you to get additional insight into your target audience.
- You can increase brand value through the landing page.
- You can add context, images, and graphics to your landing page.
What are the Ways to Create High-Converting Landing Pages?
Below are the few things that can help you to create top converting landing pages:
Video Landing Page
Video-related content is the most convenient way to attract viewers. Recent research shows that almost one-third of all the activities include watching videos over the internet. You may generate even more leads when you add video-related content to your landing page.
Some of the benefits of using video content on your landing page:
Meeting Customer Preference
Consumers prefer to watch videos instead of reading articles. Keeping consumer preference in mind will generate lead.
Creating video content will build a sense of trust among the audience.
Video content will motivate your viewers to stay for a longer duration on your landing page and take away the business’s message along with them.
Text Landing Page
Most marketers prefer text landing pages. These landing pages can contain images with text to look presentable to the viewer. A text landing page is convenient and opens up quickly without taking much time.
Set One Goal
You should always set one goal for your landing page without mixing it with other targets. You may lose a potential consumer when you combine your goal with different categories.
The landing page should match your target traffic- Whenever you build a landing page, always check that your content matches the need and requirements of your target audience.
The Landing Page Should Match Your Target Traffic
Whenever you build a landing page, always check that your content matches the need and requirements of your target audience.
How Can You Create a High-Converting Landing Page?
You can build the best converting landing pages by following these steps.
Do Market Research
Before you start preparing a landing page, always do complete market research. Doing market research and collecting the most vital information about your target audience can be very fruitful for designing the most productive landing page. While conducting research, always keep in mind the customer requirements and what you offer.
Designing Landing Page
After you complete your research process, you can start planning your landing page. Always add attractive images to your landing page that describe your products and services to the audience. You can use various tools to build your landing page easily and with less effort. You can use plugins like SquareSpace, Web.com, Elementor, SiteOrigin page builder, etc.
Select Your Headline
Select the most appropriate headline according to the offers you make to your viewers for your landing page. The first thing a consumer looks at on your landing page is the heading. So keep your headline very crisp and straight. Always focus on the offer you make and pay attention to the prepositions to make the consumer clear about your products.
You can build trust among the audience by adding positive reviews of your permanent consumers, testimonials, and awards on your landing page. You can create a high converting landing page by giving attractive offers and a return policy and adding FAQs to solve your customer’s queries.
Call to Action
You can use CTA to inspire your consumer to buy the products and services. Using attractive captions like “grab your free product now” may convert the users into potential consumers. You can use high-contrast colors and ensure your CTA is always visible above the fold.
FAQ’s(Frequently Asked Questions)
You can create multiple landing pages using different platforms like landing page builder and WordPress. You can create multiple landing pages based on the different services which you want to give to your user.
Some of the examples of high converting landing pages are Netflix, Amazon 1 button, Neil Patel, constant contact.
The best 5 B2B landing pages are:
A reasonable conversion rate for a landing page is around 2.35%. 12% landing rate is also suitable for lead-generating landing pages.
A few types of landing pages are Lead pages, Sales pages, Event landing pages, App landing pages, and Squeeze pages.
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