Author: Michelle Gitter

Do Ad Impressions Matter in PPC? If that is the query you want to sort out, a quick runover of…

Google, which is the most famous and frequently used Search Engine, provides a broad platform for inbound marketers. Although, if…

This can have significant adverse effects on your online advertising campaigns. Before we begin our discussion about negative keywords, it…

Every brand wants more and more consumers to use its products or services. It comes with rigorous marketing and amplified…

Often, creating and running an online ad campaign can be a difficult task. You may have the best-in-class products in…